Words are everything to me, I live for words. Psychologically speaking, words can make impactful differences in how we perceive something, whether through context or messaging. That being said, if we take a traditional sentence and replace the ‘and’ with ‘plus’… what...

By Tylar Masters Elevator pitches suck. The term, the idea, the concept, and the ‘pitch’ itself. Here’s why. An elevator pitch is supposed to be a 30 second memorized, predetermined, premeditated ‘idea’ of who you are and what you do. And it’s the same for everyone...

Blood was no substitute for the scarlet-crimson color of paint I would customarily stroke to give her dark chocolate skin a contrasting flowy dress that exuded mystery. My body paralyzed from the instant recede after feeling warm flesh for the first time. Broad,...

This happens to me all the time, where I justify making a poor decision based on a false mental state of contentment or a previous circumstantial outcome. A perfect example of this situation: I am tempted to eat a pint of ice cream, and I justify my decision to go...

The Social Student Surge:  How Educators can Advertise (Successfully) to Students Sans Social  Seventeen years ago, when Facebook launched its very first ad campaign, our feeds were still filled with words from friends (not to be confused with the popular...

It’s no secret that the retail, fashion, footwear, and beauty industry rely on data to stay afloat in such a competitive era. From trends to pricing, determining how to position your brand in the universal sized marketplace can be an overwhelming project. Long gone...

Just when you think you can’t feel energized and ambient at the same time, DJ Diezel expresses a level of creativity that challenges status quo. A fire-lit passion for fusing tribal tech with propulsive house beats and abstract poetic lyrics, DJ Diezel reinvents...

TikTok might make every second count, but it will change how every penny counts in December. Tylar Masters, November 8, 2023 Short form videos have taken over the last few years of our lives, accounting for upwards of three hours a day average total watch time. During...

No other social influencer delivers next level dynamism like Ferris Wheel Jay. While you may know him as the host of What is New York, his sensational on-screen antics extend far beyond the renowned profile. Ferris is a New York native with longstanding...

September 23, 2023.  You think vehicle emissions make it tough to breathe in the greater metropolitan cities of California? Well, get this, over 40% of polluted air comes directly from the construction industry – and that number is only expected to increase over...

With so many digital cookie cutter and template options, it’s becoming more and more difficult to find (and keep) your competitive edge. Standing apart from the crowd means creating valiance and discovering untouched territory. These two initiatives are seemingly...