Senior Brand Creative
Ty Masters
I’m a brand-focused creative with 25+ years of experience. I help companies translate strategy into clear, compelling visual systems. My background in copy, marketing, and digital allows me to design work that doesn’t just look good—it performs.
Design grounded in strategy.
I build brand systems that stay relevant, scale easily, and support real business goals—not just what’s trending this quarter.
Experience that connects the dots.
Whether brand, marketing, or digital, I design with a full understanding of how visuals, messaging, and platforms align.
From concept to execution & beyond.
I lead projects from initial idea through final delivery—bringing clarity, consistency, and strong creative direction at every stage.
Design that communicates clearly.
I focus on clarity, storytelling, and brand cohesion—helping audiences understand, trust, and engage with what they see.
work highlights
Detroit Grooming Company — Visual Campaign Design
Designed a series of restrained visual executions that reinforced brand confidence and tone while allowing the message to remain the focal point.
Firebolt Group — Brand & Marketing Transformation
Led a full-scale brand and marketing refresh to better reflect Firebolt’s innovation, aligning digital presence, messaging, and experiential touchpoints to support business growth.
Kia Stinger — Premium Brand Campaign
Led creative direction for a cinematic salon campaign designed to elevate the Kia Stinger’s perception and position it confidently within the luxury performance category.
The Post — Brand Tone of Voice Framework
Created a scalable tone of voice system to unify brand communication across audiences, providing clarity, consistency, and a strong verbal identity as the organization grew.
Camp Jeep — Experiential Brand Storytelling
Directed a multi-location video campaign capturing the energy of Jeep’s flagship auto show experience, translating a physical activation into compelling digital storytelling.
Mayfield Athletics — Growth Campaign for a Safety-First Brand
Developed an emotionally driven brand and video strategy to educate audiences on football safety, driving significant growth across social platforms and strengthening credibility with institutions.
awards, features & publications
what people say about my talents
Creative work outside client engagements — explore original artwork and published concepts.
“New Supply”
“The Ledge”
“Unseen”
