Kia Stinger — Experiential Brand Campaign

Project: Kia Stinger Salon Promo
Role: Creative & Campaign Lead
Scope: Campaign concept, creative direction, video storytelling, brand alignment

Overview

The Kia Stinger Salon Promo was designed to position the Stinger as a performance-driven luxury vehicle — capable of standing confidently alongside established premium automotive brands.

I led the creative direction and campaign execution, ensuring that every touchpoint reinforced a refined, modern, and aspirational brand experience.

The Challenge

The challenge was not simply to promote a vehicle — but to elevate perception.

Kia needed the Stinger to feel at home in high-end automotive conversations, appealing to discerning audiences accustomed to premium brands like Maserati and Bentley.

Strategic Approach

The campaign centered on cinematic storytelling and brand psychology.

Key considerations included:

• Creating emotional impact through narrative and visual tone

• Using cinematic pacing to communicate performance and confidence

• Ensuring consistency across video, digital, and social platforms

Rather than overwhelming audiences with features, the focus was on experience, aspiration, and presence.

Creative Execution

• Led concept development and creative direction

• Scripted and directed cinematic video content

• Oversaw production, editing, and final delivery

• Applied brand and marketing psychology to maintain engagement across channels

Outcome

The campaign successfully:

• Elevated the Kia Stinger’s premium positioning

• Increased awareness and social engagement

• Helped bring the brand to the forefront of competitive automotive conversations