Detroit Grooming Company — Visual Campaign Design
Role: Visual Design & Creative Direction
Medium: Print and Social Advertising
Overview
For Detroit Grooming Company, the objective was to create a series of visual executions that reinforced the brand’s bold, confident identity while supporting concise, copy-led messaging.
The designs were intentionally restrained — allowing imagery, composition, and tone to do the work without over-explaining or distracting from the message.
Creative Approach
Rather than relying on heavy layouts or overt branding, the visual direction focused on:
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Confidence through simplicity
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Strong, uncluttered composition
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Imagery that reinforces tone, not trends
Each execution was designed to feel modern, masculine, and self-assured — aligning with Detroit Grooming Company’s positioning while ensuring the message remained the focal point.
Execution
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Visual design and layout based on written message and tone
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Image selection and direction aligned with brand tone
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Adapted for both print and social placements
work highlights
Detroit Grooming Company — Visual Campaign Design
Designed a series of restrained visual executions that reinforced brand confidence and tone while allowing the message to remain the focal point.
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