🔥 Firebolt Group — Brand & Marketing Transformation
Role: Creative Lead & Marketing Strategist
Scope: Brand narrative, digital experience, content, and experiential marketing
Firebolt Group delivers high-end brand experiences and proprietary display technology for global brands. While its products and services were best-in-class, its marketing and digital presence did not reflect the quality or innovation of its work.
I was brought in to lead a full-scale marketing transformation — aligning brand storytelling, digital presence, and experiential marketing to support business growth.
The Challenge
Firebolt’s offerings were complex, technical, and premium — but their existing marketing lacked clarity, cohesion, and impact. The challenge was to translate advanced capabilities into a clear, compelling brand story that resonated with enterprise-level clients.
Strategic Approach
Brand Narrative & Messaging
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Repositioned Firebolt’s services around B2B brand experiences.
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Clarified messaging to support both technical and marketing stakeholders.
Digital & Content Experience
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Led the creation of a new website with improved structure, copy, and SEO.
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Directed on-site videography and photography to create a dynamic “showreel” of Firebolt’s showroom and proprietary technology.
Experiential & Event Marketing
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Designed and supported a custom LED-driven trade show booth for GlobalShop, the world’s largest B2B retail event.
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Concepted and executed an invite-only private event for qualified prospects during the conference.
Results & Impact
600% increase in website traffic following the new website design and search engine optimization strategy.
Three new global brand clients secured directly from the invite-only event experience.
Stronger brand alignment across digital, sales, and experiential touchpoints due to increased visual experiences.
work highlights
Detroit Grooming Company — Visual Campaign Design
Designed a series of restrained visual executions that reinforced brand confidence and tone while allowing the message to remain the focal point.
Firebolt Group — Brand & Marketing Transformation
Led a full-scale brand and marketing refresh to better reflect Firebolt’s innovation, aligning digital presence, messaging, and experiential touchpoints to support business growth.
Kia Stinger — Premium Brand Campaign
Led creative direction for a cinematic salon campaign designed to elevate the Kia Stinger’s perception and position it confidently within the luxury performance category.
The Post — Brand Tone of Voice Framework
Created a scalable tone of voice system to unify brand communication across audiences, providing clarity, consistency, and a strong verbal identity as the organization grew.
Camp Jeep — Experiential Brand Storytelling
Directed a multi-location video campaign capturing the energy of Jeep’s flagship auto show experience, translating a physical activation into compelling digital storytelling.
Mayfield Athletics — Growth Campaign for a Safety-First Brand
Developed an emotionally driven brand and video strategy to educate audiences on football safety, driving significant growth across social platforms and strengthening credibility with institutions.